Abrakadoodle Inc.

All about our company

Abrakadoodle Is a Colorful Company

Company History

In 2002, building upon a love of education, a passion for art as well as a growing need, Mary Rogers and Rosemarie Hartnett developed an innovative comprehensive art education program called Abrakadoodle. They initially launched the program at schools and community sites in Northern Virginia and discovered that it was a hit. Both co-founders bring a wealth of experience in delivering quality educational programming to kids and recognized that Abrakadoodle was a great fit for franchising. They knew there was a void in comprehensive children’s visual art education that also fosters a child’s imagination.

Many schools have cut back on art programs. This is disappointing because properly delivered art instruction is a way to stimulate young minds in important ways that go far beyond painting, designing or sculpting.

Abrakadoodle applies solid educational principles, great teaching practices, stimulating activities and high quality materials. Best of all, it’s FUN for kids! Children around the world just love the program because it is enjoyable, builds upon their natural curiosity and lets them explore in imaginative ways.

And by early 2013, more than one-million Kids have participated in Abrakadoodle programs. All of us at Abrakadoodle are pleased to help children immerse themselves in creative pursuits filled with doodles, color, designs, squiggles and giggles.



Inspired Kids




Recent Press Coverage

Abrakadoodle has been featured in more than 100 articles in print and online including these recent articles below. For more press including releases and news, visit our Pressroom. For media inquiries, contact enquiry@abrakadoodle.com.sg or call 6763 9219.

Entrepreneur Magazine

  • Top 200 Global Franchises (2013)
  • Franchise 500 (2013)
  • Best Home Businesses (2013)
  • Top Low Cost Franchies (2013)
  • Top Personal Services Franchises (2013)

Inc Magazine

  • Abrakadoodle was named to the INC 5000 of Fastest Growing Companies (2012)

Wall Street Journal

  • Abrakadoodle was featured in an article “Good Things Come in Small Packages” (2013)
  • Abrakadoodle was a featured company in Small Business Big Innovation Contest. (2011)

Black Enterprise

  • “Great Franchise Opportunities for African Americans” featuring April Rose Jackson and Isaac Jackson of Oklahoma City (2012)
  • “Successful Home-Based Businesses” featuring Krista & Bill Roberts of New Jersey (2011)
  • “25 Most Affordable Franchises” cover article featuring Dawna & Al Kelly of Detroit, Michigan (2009)

Washington Post

    • “The Fine Art of Franchising” Value-Added column, Business section (2011)

Franchise Magazine

    • Rosemarie Hartnett, President/Co-Founder interviewed in “Franchising Invades Cypress” (2012)
    • Abrakadoodle named to the Fast 55, Fastest Growing Franchises list (2010, 2009)

Great Informative Stories

ABC News Abrakadoodle Story and Video

 Students enjoy art education during spring break.

Abrakadoodle Programs Rate High For Consecutive Years

 Survey of U.S. School & Site Administrators Reveals Highly Satisfied Abrakadoodle Customer Base.

In Pursuit of Happiness

 Abrakadoodle franchise owner Geraldine Smythe is interviewed about her Abrakadoodle educational franchise.

The Art of Franchising

 The Washington Post interviews Rogers and Hartnett and describes the Abrakadoodle business model.

Fabulous Female Franchise Founders

 Franchise Update interviews Hartnett & Rogers about getting started and their vision for the future.

Each year we support Abrakadoodle programs in the community for students and communities that can not afford to participate. Our franchise owners also give back in their respective communities to help make art more accessible to underserved students.


We survey parents and administrators to learn about how we can provide the best possible programs for kids. We are pleased that Abrakadoodle received 10 Parent Picks from Nickelodeon for “Best Art Class to Bring Out Your Child’s Inner Picasso” and “Best Party Entertainer” as well as multiple regional awards.


Abrakadoodle has received two awards for eco friendly practices for the Abrakadoodle curriculum that uses recycled materials and teaches kids how to make eco-friendly art, as well as for our earth friendly papers that are made with recycled content.null